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By Attorney Lloyd J. Jassin
Drafting and negotiating contracts is viewed by
some publishers as wasteful and time consuming. "It gets in the way of the fun stuff." "Attorneys cost money." "Most books don’t earn back their advance." These are three common (and potentially devastating) justifications that owners of publishing companies give for not paying attention to their boilerplate contacts. Similarly, many authors lack the courage that Oliver Twist exhibited when he rose from the table and said, "Please sir, I want some more."
Standardized contracts are powerful negotiation tools. Many authors will simply
sign them. However, whether an author or publisher, a “one size fits all” book
contract
may have unexpected and unfair consequences. Problems often arise when
publishers borrow
entire agreements and fail to conform the “borrowed” agreement
to their business model (or
their author’s legitimate needs). Sometimes, lacking
the necessary business acumen, a
start-up publisher may delete important
provisions that they do not fully
understand.
While it is difficult to see how your publishing agreement will
play out in
the long term, the decisions you make today could have profound, long term
consequences. To illustrate, take the successful craft publisher who battled
for
recognition (and profitability) for twenty years. As he approaches his
mid-50s, with no
children to take over the business, he decides to sell his
publishing company to outsiders.
As he begins compiling all of his company’s
business records for potential buyers, he
discovers something shocking. The
boilerplate contract used for two decades contains a
“non-assignment” clause.
Simply stated, the non-assignment clause prevents him from selling
the assets of
his company (e.g., publishing contracts) without the prior written approval of
his authors. What was likely to be a quick, friendly business transaction
between two
former competitors, now requires the consent of the craft
publisher’s authors. The moral? If
you are thinking about selling a publishing
company -- or spinning off a line of books --
take the time now to take care of
any unresolved legal problems. A well drafted publishing
agreement can add value
to a publishing company.
Taking the boilerplate
provisions for granted can also have serious
consequences for authors.
For example, a
publisher’s standard agreement may
contain an onerous non-competition clause that prevents
the author from using
material from the book in her day-to-day business. While no publisher
will
strike its non-compete clause completely, if asked properly, most will offer the
author a more palatable version. Similarly, if the book is tied to an existing
brand or
business, the boilerplate should be revised to address the author’s
trademark concerns. Book
contracts typically give the publisher (not the author)
the right to determine the title of
the work. If the book is an extension or
outgrowth of the author’s existing business (e.g.,
Working Solo®,
Taming the Paper Tiger®), approval and ownership of the title –
which also
functions as a service mark – becomes a critical issue.
The key to
a good contract is clarity. Ambiguity and inconsistency are the two
key ingredients in
litigation soup. Formal agreements are essential. Under
copyright law, without a written
agreement signed by the author, the publisher
does not control exclusive rights. If a dispute
arises, a well-drafted contract
will anticipate such a dispute and could save you thousands
of dollars in legal
fees later on. Keep in mind that you are negotiating a very long
term
relationship. If the book is successful, the publisher and author (or authors
heirs)
could be bound together for the life of the copyright. For works
published after 1977,
copyright lasts for life of the author plus another
seventy years. (see my article on
Copyright
Termination).
A publisher must shore up any weaknesses in a publishing
contract. For example,
tighten up the contract to ensure it contemplates new technologies.
Terms such
as “book form” and “electronic rights” are vague terms and should be carefully
defined. Just a few years ago, everyone understood what the word “publish” meant
and
could agree on what the term “book form” meant. Not so, today. (see my
article on
Electronic Rights).
For authors, it is helpful to keep in mind that most contracts are not
take-it-or-leave-it propositions. Be courteous. Be tactful. Knowing what to ask
for is
critical. Use an agent or attorney who understands the parameters of the
typical publishing
deal to negotiate your contract. Working through an agent or
attorney allows the author to
preserve his creative relationship with the editor
or publishing house.
Below
are issues to consider when you draft or negotiate your next publishing
agreement. Each key
point deserves greater attention than given here (and, will
be the subject of future
articles). While not all clauses are equally important
(or negotiable), a well-drafted
contract will cover all, or most of the points
outlined below.
Book
Contract Checklist
I. General Provisions
1. Name/address
of parties
2. Description of work (synopsis)
-Tentative title, no.
of words, illos, intended audience, fiction,
non-fiction, etc.
II. Grant
of Rights and Territory
1. Is it an assignment of "all rights" or a license
agreement?
2. Term or time period (i.e., usually the life of the copyright)
3. Geographic scope
a) The world?
b)
Limited (e.g., U.S., its possessions and Canada)
4. Exclusive rights
granted
a) Primary rights
-Hardcover
-Trade paperback
-Mass
market
-Direct mail
b) Secondary (subsidiary
rights)
-Periodical rights
1) First serial
(i.e., pre-publication excerpts)
2) Second serial
-Book club
-Dramatic rights
-Film/TV
rights
-Videocassette/audiocassette
-Radio
rights
-Merchandising (commercial tie-in) rights
-New technologies
-Foreign translations rights
-British Commonwealth rights
II. Manuscript Delivery
1.
Delivery requirements
a) When due? Is the date realistic? Time is of the
essence?
b) What format? Specify size of paper, spacing, margins,
etc.
c) What to deliver?
-Number of manuscript copies,
disks (what WP format?)
-Index (who pays?)
-Number of illustrations, charts, photos (who pays?)
d) Copyright
permissions and releases
-Scope of rights (does it parallel grant of
rights?)
-Who pays?
2. Manuscript
Acceptance
a) Criteria: Satisfactory in "form and content" or at "sole
discretion" of the
publisher? ( note: acceptability is a often
"flashpoint" for
litigation)
b) Termination for unsatisfactory
manuscript
c) Termination for changed market conditions
d) How
is notice of acceptance or dissatisfaction given
e) Good faith duty to
edit
f) Return of the author advance
-First
proceeds clause
-False first proceeds
clause
III. Copyright Ownership
1. In whose name will work be
registered?
2. When will work be registered? (Should be done within statutory
period)
3. Joint authors and collaboration agreements
4. Work for
hire
5. Reserved rights
IV. Author’s Representations &
Warranties
1. Author sole creator
2. Not previously published; not
in public domain
3. Does not infringe any copyrights
4. Does not invade
right of privacy or publicity
5. Not libelous or obscene
6. No errors
or omissions in any recipe, formula or instructions
7. Limited only to material
delivered by Author
V. Indemnity & Insurance Provisions
1.
Author indemnifies publisher
2. Does indemnity apply to claims and
breaches?
3. Can publisher withhold legal expenses?. Is it held in interest
bearing
account?
4. Is author added as additional insured on publisher's
insurance?
5. Does publisher have ability to settle claims without prior approval
of
author? If so, are there a dollar amount limitation?
VI.
Publication
1. Duty to Publish within [insert number] months
a) Force majeure (acts of god)
- Any cap on delays?
2.
Advertising and promotion
3. Right to use author's approved name and
likeness
4. Bound galleys/review copies
5. Style or manner of
publication
a) Title consultation or approval?
b) Book
jacket
- Right of consultation? Approval?
c) Changes in
manuscript
6. Initial publication by specific imprint or publisher may sublicense
rights?
V. Money Issues
1. Advance against future
royalties
2. When payable? (in halves, thirds, etc.)
3. Royalties and
subsidiary rights:
a) Primary rights
-Hardcover
royalties
-Trade paperback royalties
-Mass market
royalties
-Ebook royalties
-Royalty
escalation's
-Bestseller bonus
-Royalty
reductions
1) deep discount and special sales
2) mail order sales
3) premium sales
4) small
printing
5) slow moving inventory
b) Secondary
(subsidiary) rights royalty splits
-Book club (sales from publisher’s
inventory v. licensing
rights)
-Serialization (first serial, second
serial)
-Anthologies, selection rights
-Large
print editions
-Hardcover
-Trade
paperback
-Mass market
-Foreign translation
-British Commonwealth
-Future (i.e., new)
technology rights
. Is the right to intermingle with third party
content
included?
-Audio rights
-Motion
picture/TV
-Merchandising
4. Reasonable reserve for
returns
a) What percentage withheld?
b) When
liquidated?
5. What is royalty based on? (retail price? wholesale price? net
price?)
a) At average discount of 50%, 20% of net is same as 10% of
list
b) At average discount of 40%, 16-2/3% of net is same as 10% of
list
c) At average discount of 20%, 12-1/2% of net is the same as
10% of list
6. Recoupment of advances
VI. Accounting
Statements
1. Annual, semiannual, or quarterly statements
2.
Payment dates
3. Cross-collateralization
4. Audit rights
5. Limit on time to object to statements
6. Limit on time to bring legal
action
7. Examination on contingency basis
8. Pass through clause for
subsidiary rights income
9. Reversion of rights for failure to account (important
clause with
smaller houses)
VII. Revised Editions
1.
Frequency
2. By whom?
3. Royalty reductions if done by third
party
4. Sale of revised edition treated as sale of new book?
5.
Reviser/Author credit
VIII. Option
1. Definition of next
work
2. When does option period start?
3. Definiteness of terms
(i.e., is option legally enforceable?)
4. What type of option? (e.g., first look,
matching, topping)
IX. Competing Works
1. How is competing
work defined?
2. How long does non-compete run?
3. Any reasonable
accommodations?
X. Out-of-Print
1. How defined?
2. Notice requirements
3. Author's right to purchase plates, film,
inventory
XI. Termination
1. What triggers reversion of
rights?
a) Failure to publisher within [insert number] months of manuscript
acceptance
b) Failure to account to author after due notice
c) Failure to keep book in print (see Section X)
2. Survival of Author's
representations and warranties
3. Licenses granted prior to termination
survive
XII. Miscellaneous
1. Choice of governing
law
2. Mediation / Arbitration clauses
3. Bankruptcy
4.
Modification
5. Literary agency clause
© 2004. Lloyd J. Jassin. All
Rights Reserved.
Lloyd J.
Jassin is a book publishing and entertainment attorney. His
practice includes drafting
and negotiating publishing and entertainment industry
contracts, copyright counseling,
manuscript (libel) vetting, trademark
registration, prosecution and litigation. Before law
school, Lloyd was Director
of Publicity of Prentice Hall Press. He is the coauthor of
The
Copyright Permission
and Libel Handbook (John Wiley & Sons), counsel to the
Publishers
Marketing Association (PMA), and Vice Chair of the Small Press Center. Contact:
212-354-4442 (t);
Jassin@copylaw.com (E-mail); or visit
www.copylaw.com.
Notice: This article discusses general legal issues of
interest and is not designed to give any specific legal advice concerning any
specific circumstances. It is important that professional legal advice be
obtained before acting upon any of the information contained in this article.
Administrator note: This article has been reprinted with permission from
Attorney Lloyd J. Jassin.
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