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By Moira Allen
One of the first questions writers tend to ask about a magazine is "where do I send my submission?" Deciphering the masthead can be a challenge. With all those names and titles to choose from, who is the right person to contact? What do all those people do?
The first place to look for contact information is the publication's
guidelines, which you may be able to locate in a market guide or on the
publication's Web site. Web guidelines are usually the most up-to-date, as
they're likely to reflect any recent changes in editorial staff. If you're using
a market guide, check the title of the person you're asked to contact, then
check the magazine's contact page online (even a printed masthead can be three
to six months out of date) to make sure that the same person still holds this
title. If the name has changed, send it to the person who now holds that title.
If you can't locate a magazine's guidelines, it's time to review the
masthead. Fortunately, most magazines have a relatively small editorial staff,
usually consisting of an editor, managing editor, and either an associate or
assistant editor (or both). Some may have an editor-in-chief; some may have an
editorial assistant. Some may also list "contributing editors," who are actually
freelancers who contribute regularly to the publication (including columnists).
These have no actual editorial status and do not make decisions on manuscripts,
and should be ignored.
For this type of publication, the first title to look for is "managing
editor." In most cases, this is the person who reviews queries and manuscripts.
Often, the managing editor has full authority to make decisions about
acceptances and rejections, and will also make assignments in response to query
letters, often "on speculation" (which means that acceptance of the finished
article is not guaranteed). In some cases, however, a magazine's editor must
make the final decision on manuscripts the managing editor recommends for
acceptance (including assigned pieces). This makes no difference to you -- you
should still contact the managing editor. It's important to remember, however,
that when the managing editor isn't the final decision-maker, an acceptance can
take awhile.
If no managing editor is listed, check next for either the editor or the
associate editor. If the only title listed is "editor," this is the person to
contact. If, however, an associate editor is listed, chances are that this
person is in training to become a managing editor, and probably screens the
slush pile. An associate editor will generally have the power to screen out
obviously unacceptable material, and perhaps to respond to queries, but will
generally not be able to accept material directly without the final approval of
the editor.
Two other titles on the masthead that may look tempting, but that should be
ignored, are "editor-in-chief" and "editorial assistant." An editor-in-chief
generally presides over a group of related magazines produced by the same
publisher, but does not get involved in day-to-day decisions for each magazine.
Conversely, there's a popular myth among writers that one should send
submissions to the "editorial assistant," on the premise that this person will
be so pleased that you've contacted them directly that they'll make an extra
effort to support your manuscript. Forget it. The most an editorial assistant
can do is hand your manuscript to the appropriate editor -- the person to whom
the material should have been addressed in the first place. While in some cases
editorial assistants may help screen the slushpile by weeding out obviously
unacceptable and inappropriate submissions, they have no decision-making power.
For major publications, your choices are usually more diverse. You may not
even see titles like "managing editor" on the masthead. Instead, you'll probably
see a list of department editors, covering such areas as health, travel, food,
fashion, and so forth.
In this case, addressing your submission to the "editor" is definitely not a
good idea. Instead, see if you can pinpoint the department that would be the
most appropriate for your submission, and contact that editor directly. Again,
check the magazine's guidelines if you can find them (though the larger the
publication, the less likely they are to publicize these guidelines). Again,
ignore contributing editors, editorial assistants, and the editor-in-chief.
What Happens Next?
When dealing with smaller publications, the process between submission and
print may be relatively uncomplicated: You submit your article, it is accepted,
you get a check, and six to twelve months later, you get a copy of the magazine
in which the piece was published. Often, you will deal with only one person on
the staff -- the editor who handles submissions, makes assignments, and (when
appropriate) discusses recommended changes to your proposed article. This may
also be the person who edits and proofreads your article before sending it to
the designer. This is also the person you'll talk to regarding rates, rights,
contracts -- and, eventually, raises!
If you're dealing with a mid-size publication, you may find yourself talking
to more than one person. Major publications, for example, generally employ
research departments to "fact-check" submissions, and even queries. Some women's
magazines, for example, contact writers to gather additional information about a
proposed article before a decision is made. Some writers are alarmed by this
practice, fearing that the magazine is just trying to gather enough information
to enable a staff writer to put together the article. Generally, however, the
publication simply wishes to be able to verify the facts, and to gather enough
information to present the proposal at the next editorial content-planning
meeting.
Larger publications are also more likely to fact-check an article after it
has been accepted. You may be asked to provide details about the sources
referenced in your article, such as books, articles, Web sites, and contact
information for interviewees. A researcher may contact you to verify the exact
spelling of names and addresses. You may also be contacted by a researcher or a
subordinate editor if the facts in your article seem unclear or contradictory,
or to provide a specific reference for a number or quote. If the copyeditor
doesn't fully understand something in your text, you may be asked to clarify the
material.
The final interaction you're likely to have with a publication before your
article is actually printed is the "galley proof" stage. Again, the smaller the
publication, the less likely it will be to actually send you galley proofs for
review. Galley proofs are actual copies or print-outs of the article as it will
appear in print -- fully formatted and typeset. By this time, your article has
already been edited (perhaps by the editor who accepted it), copyedited (for
grammar and often for "house style"), and proofread. It may also have been
trimmed for length. Sometimes the editor trims the article before it goes to the
designer; often, however, an editor may have to make cuts at the last minute
because the article proves a paragraph or so too long for the allotted space.
Since all the major editing work has already been done, at this point the
last thing an editor wants is for you, the writer, to suggest major changes and
revisions to the article. The purpose of galley proofs is to give the author one
last chance to make sure that no errors have been made in the text (either by
the author or during the course of editing), that everything is spelled
correctly, and so on. Often, galleys will be faxed to you, and you'll be asked
to review them in one to three days. If everything is fine, a quick e-mail to
the editor will often suffice. If you need to make small corrections -- such as
correcting a misspelling or a URL -- that can also often be done by e-mail. If,
however, you need to make more detailed corrections, you'll generally need to
mark these on the proof and fax it back.
While the galley stage is not the time to rewrite or edit your article, this
may also be the first time you've seen the changes or cuts that the editor has
introduced. In some cases, these changes may have altered the meaning of the
article, in which case you may need to discuss ways to "change it back." Most
editors are understanding if you can show where cuts have introduced
inacccuracies by altering information or leaving it incomplete. You will,
however, greatly endear yourself to your editor if you can provide a correction
that matches the original length of the galley.
Deciphering the masthead is the first step to building a positive, long-term
relationship with a publication. Once you've done this, and become a regular
contributor to that publication, who knows? One day people may be looking at
your name on the masthead!
Copyright © 2005 Moira Allen
This article originally appeared in The Writer.
About the Author
Moira Allen is the editor and publisher of
Writing-World.com,
and the author of more than 300 articles and columns. Her books on writing
include Starting Your Career as a Freelance Writer, The Writer's Guide to
Queries, Pitches and Proposals, and Writing.com: Creative Internet
Strategies to Advance Your Writing Career. Allen is a contributing editor (and
former columnist) for The Writer and a frequent contributor to other
writing publications. She has been writing and editing professionally for more
than 25 years, and has also taught freelance and creative writing at several
community colleges. Allen has recently launched a new travel website,
TimeTravel-Britain.com.
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